10% Salt. 100% Bold.

At The Gummy Gurus, we love pushing the boundaries of flavour.
This time, we’ve taken things to the max. Quite literally.

For a discerning German client with a taste for the extreme, we crafted a liquorice that hits the maximum legally allowed salt content.

Not for the faint of heart, but for fans of full-throttle flavour.

Maximum salt, made for true aficionados

European food safety regulations set the upper limit of salt in liquorice at 10%. That’s a lot. Most brands never go near it. But we did. Why? Because that’s exactly what this niche audience craves.

The result is a liquorice that delivers an intense, almost shocking saltiness. For the right audience, that’s exactly what makes it irresistible.

Not everyone’s favourite. And that’s the point

While many might wince at the first bite, salty liquorice has a cult following in countries like Germany, where it’s been loved for generations. For this loyal fanbase, the salt isn’t just tolerated. It’s celebrated. It’s what transforms a snack into a sensation.

What makes this liquorice so special?

It’s not just about hitting the 10% mark. It’s about understanding the flavour profile down to its cultural core. The Gummy Gurus worked closely with our client to develop a recipe that speaks to regional taste, nostalgia, and boldness. It’s proof of our dedication to custom product development and our flair for surprising (and delighting) specific audiences.

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A product you won’t forget

This liquorice might not be everyone’s go-to treat, but that’s exactly why it stands out.

It’s intense, it’s unapologetic, and it’s a perfect example of how we tailor gummies to meet even the wildest of requests. Whether you’re a salty liquorice lover ora curious newcomer, one thing’s for sure: this gummy makes an impression.